Chasing Purpose

There’s a phrase that’s been sitting with me lately: chasing purpose.

I think many entrepreneurs know exactly what that feels like — the drive, the fire, the ache to build something meaningful. Yes, some people start businesses for money. But for most of us, there’s a deeper motivation. There’s a “why” at the heart of it — even if it takes us a while to find it.

We’re often taught to build with the end in mind. That “end” is usually the founder’s exit: selling, retiring, moving on. But I’ve come to believe that this mindset can sometimes lead us astray. If all we’re doing is building for an exit, what happens when we get there?

What fills the space that purpose used to occupy?