Disruption for the Sake of...
Disruption has become a buzzword in business, but is all disruption created equal? In this piece, I explore the motives behind major market shifts, from Uber to Amazon, and ask a deeper question: what happens when we disrupt without thinking about the human cost?

We celebrate disrupters.
We write headlines about them.
We admire their boldness, bravado, and capacity to "break the system" and call it innovation.
But here’s a question that keeps me up at night:
What is disruption actually for?
Because “disruption” has become a badge of honor in business circles, a near-universal good, regardless of its downstream consequences.
But is it always?